Every year, state and local governments publish financial reports that claim “balanced budgets” and fiscal responsibility. But those reports hide the real story: trillions in unfunded liabilities, massive pension shortfalls, and debts quietly shifted onto future taxpayers—you and your family.
Truth in Accounting is the only nonprofit relentlessly digging into these numbers to reveal what elected officials and bureaucrats won’t: the true financial state of our governments. We deliver clear, no-nonsense facts—Taxpayer Burdens™, surpluses, pension debts, and honest rankings—that empower citizens to hold leaders accountable and demand real transparency. We're demanding that governments adopt the best practices of full accrual accounting in reporting
Right now, too few people have access to this critical information. That’s why our Ambassador250 initiative launches our boldest goal yet: expand our email list 10 times in every single state in 2026.
As Ambassadors, you can drive massive impact as outlined below:
Enhanced Outreach and Education
Growing the email list by 10 times in each state would dramatically amplify Truth in Accounting's ability to disseminate its core message of government financial transparency. With a larger audience, the organization could:
Send targeted newsletters, reports, and alerts about state-specific fiscal data (e.g., from the "Financial State of the States" report), educating more citizens on issues like unfunded pensions and hidden liabilities.
Increase awareness of local government accounting practices, empowering residents to demand better fiscal accountability from their elected officials.
Boosted Fundraising and Sustainability
A 10x expansion per state would create a broader donor base, leading to:
Higher donation volumes through segmented email campaigns, such as appeals tied to annual reports or state rankings, potentially increase overall revenue for research and operations.
More recurring donors result when personalized content (e.g., updates on a subscriber's home state's debt burden) fosters long-term engagement and loyalty.
Stronger Advocacy and Policy Influence
With a larger, state-distributed list, Truth in Accounting could mobilize supporters more effectively for advocacy efforts:
Launch state-focused petitions or calls to action, such as urging state legislatures to adopt full accrual accounting, thereby increasing pressure on policymakers.
Amplify influence during elections or budget cycles by informing voters about candidates' stances on fiscal transparency, potentially swaying public opinion and outcomes.
Improved Engagement and Community Building
The growth would enable deeper interactions with subscribers:
Host virtual events, webinars, or surveys tailored to each state's financial challenges, gather feedback, and build a network of informed advocates.
Segment lists for personalized content, increasing open rates, click-throughs, and shares, which could virally expand reach beyond the initial list.
Data-Driven Insights and Strategic Growth
A 10x increase would provide valuable analytics:
Collect more demographic and behavioral data by state, enabling refined strategies, such as identifying hotspots for fiscal reform or partnering with local groups.
Measure impact more accurately, like tracking how email-driven actions lead to media coverage or policy changes, demonstrating ROI to funders and board members.
Overall, this expansion would scale Truth in Accounting's impact from a national overview to a more granular, state-level force for change, aligning directly with its mission to educate and empower citizens.
